Who We Are

Kind and Well was founded by wife and husband duo Kat and Warren, two creatives longing for a space to come to for daily inspiration to brighten their day. A place to find suggestions on what to wear, how to create, where to shop, or how to navigate the ups and downs of life from someone they can call a good friend. And so, Kind and Well was born — a lifestyle brand and studio that launched in the spring of 2021 in Southern California.

A year later, they opened the doors to their e-commerce storefront, a collection of curated goods to rejoice and daydream about.

KIND AND WELL IS HOME TO DREAMERS AND CREATIVES LOOKING TO CURATE A LIFE THAT ALIGNS WITH THEIR VALUES AND BRINGS THEM JOY.

Our journal is a destination for mindful living and lifestyle wellness, a place to discover new products and brands doing good work, a venue where you can find infinite inspiration to design your dream life and return to joy. Our reader is driven by aesthetics, has a passion for creativity, seeks out positivity and growth-based experiences, and has high standards for their overall quality of life.

We design and source products that caters to the lifestyle of our creative, kind-hearted customer.