Who We Are
Kind and Well was founded by wife and husband duo Kat and Warren, two creatives longing for a space to come to for daily inspiration to brighten their day. A place to find suggestions on what to wear, how to create, where to shop, or how to navigate the ups and downs of life from someone they can call a good friend. And so, Kind and Well was born — a lifestyle brand and studio that launched in the spring of 2021 in Southern California.
A year later, they opened the doors to their e-commerce storefront, a collection of curated goods to rejoice and daydream about.
KIND AND WELL IS HOME TO DREAMERS AND CREATIVES LOOKING TO CURATE A LIFE THAT ALIGNS WITH THEIR VALUES AND BRINGS THEM JOY.
Our journal is a destination for mindful living and lifestyle wellness, a place to discover new products and brands doing good work, a venue where you can find infinite inspiration to design your dream life and return to joy. Our reader is driven by aesthetics, has a passion for creativity, seeks out positivity and growth-based experiences, and has high standards for their overall quality of life.
We design and source products that caters to the lifestyle of our creative, kind-hearted customer.
At Kind and Well, we believe in reaching for the stars in our goals, learning, creativity and curiosity to celebrate our most precious moments with delight. Each product and piece of content is handcrafted with love so you can look into a mirror and fall in love with your life — every part of it.